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Before we explain what we did for Larry Jacob, and how we could help your business, here’s a brief background on this client:
Jorge Diaz is a certified InfusionSoft Consultant who has 9-years of online marketing experience. Jorge blogs on a consistent basis and hosts a popular podcast for Infusionsoft users. The majority of Jorge’s clients has come from referrals and his new podcast program. He has never used paid
advertising… until now!
Here's what our client wanted to achieve:
Jorge wanted to inform new prospects about his extensive background on InfusionSoft, so people would set up a discovery call in the near future. This call would be to discuss which problems they face with InfusionSoft and how Jorge can help them get unstuck.
The #1 action that our client, Jorge, wanted prospects to take was to set up
a Discovery Call.
The #2 action was for clients to download
his eBook.
We spent the first week testing different components of our ads. We tested the interests we were targeting, the copy (Ad Text), images, age range, sex and platform (Mobile or desktop).
Our
efficient method of testing these campaigns allowed us to have an optimized and highly
effective ad campaign after the testing period which enabled us to scale-up andthe ad and then have a
much higher ROI in the near future.
Schedule Discovery Call Campaign:
A. Free Discovery Call Campaign
These are the ads we used to promote the free discovery call on Facebook.
B. The Landing Page for the Free Discovery Call
Is the page viewers went to set-up their discovery call with Jorge. After the initial testing period, we added a video testimonial which resulted in a 27% increased conversion rate!
C. The Opt-In Form
This is how we collected the contact details from people. We asked for their name, email and phone number.
D. The Thank You Page
Once people had entered their contact details to set up their discovery call, people were re-directed to a page with an explainer video by Jorge. This added a personal touch and increased the trust between the viewer and Jorge.
A. Download eBook Email Marketing Campaign
These are the emails we used to promote the eBook on our email marketing campaign.
B. The eBook Landing Page
Once people had clicked on the email, people were taken to this landing page where they could download their eBook.
C. The Opt-in Form
This is the form we asked people to fill out to receive their eBook. We requested their name, email and phone number.
D. The Thank You Page
Once people had opted in, this is where they download the eBook. As Jorge’s ultimate goal was to get people to set up a discovery call, we included a link for people to set-up a discovery call on this page.
Schedule Discovery Call Campaign
Download eBook Campaign
